The demand for growth is endless. This puts great pressure on executives not only to find growth opportunities, but to chose the best growth opportunities available at the moment. Market Engineering can help identify and rank those opportunities.

10 Ways Market Engineering Can Help You Identify Growth Opportunities

1. Market Engineering measurements identify trends that create market opportunities.
2. Customer needs are measured identifying future new product demand.
3. Competitive Engineering identifies areas in which competitors' actions can be replicated for increased growth.
4. Market Engineering helps prioritize and rank growth opportunities to optimize future growth.
5. Market segmentation strategy identifies, niche markets, geographic areas, new customer applications, and the like that can be targeted for growth.
6. Customer demographic measurements identify the true future potential of markets.
7. Interviews with competitors' customers and dissatisfied customers indicate areas for improvement and growth.
8. Customer Engineering measurements drive improvements in sales force and distribution strategy utilization to gain more growth through existing customers.
9. Competitive measurements and profiles identify companies that could be acquired.
10. Competitive analysis identifies poorly served customer segments that can be exploited for growth.

Checklist to Optimize Search for Growth Ideas

• In-depth competitor analysis and benchmarking
• Focus of group on customers' needs
• Customer survey of competition's customers
• Customer survey of dissatisfied customers
• Creation of market-based acquisition strategy
• Market analysis on related markets
• Customer segmentation analysis
• Distribution analysis of competition
• Customer demographic analysis
• Replacement rate analysis and strategy
• Price/performance ratio analysis on all products
• Marketing tool efficiency analysis
• Sales force structuring and territory analysis
• Market analysis on technical trends and emerging technologies

The following questions will help our consultants target their strategic consulting advice to your specific situation. Once we receive this information, our consultants and market analysts will analyze your situation based on the Frost & Sullivan world database of market information, applying years of practical industry experience and current market conditions. There is no obligation and no cost for this service. Please take time to answer the questions in as great detail as possible. Your responses will be kept strictly confidential and will only be used to create carefully targeted strategic advice.

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Challenge Questions: Finding Growth Opportunities

Please describe the type of growth you would like to develop for your company.

1. What growth opportunities exist for your company with geographic expansion?
2. What growth opportunities exist for your company with improved customer segmentation strategies?
3. What growth opportunities exist for your company with new application development of existing products?
4. What growth opportunities exist for your company with competitive benchmarking of marketing expertise?
5. What growth opportunities exist for your company with competitive benchmarking of product technology and design?
6. What growth opportunities exist for your company with competitive benchmarking in terms of sales strategy?
7. What growth opportunities exist for your company with a further analysis of and exploitation of distribution channels?
8. What growth opportunities exist for your company with an in-depth analysis of customers' current and future unmet needs?
9. What growth opportunities exist for your company using competitive strategy to expand market share?
10. What growth opportunities exist for your company with a full market analysis of potential acquisition candidates?
11. What growth opportunities exist for your company with an analysis and exploitation of new market and technical trends?

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